by Erika Maffei | 6 May 2022 | Employer brand
In the previous article, we explained the interests of videos for branding. But once the video is done, what to do? LinkedIn is one of your assets, especially in B2B, for the visibility of your brand to your target audience. What if you optimized the ROI of your video...
by Erika Maffei | 6 May 2022 | Diversity & Inclusion, Employer brand
The digital presence is becoming increasingly important today. It is important, for example, for recruitment and employer branding. Do you want to know how to highlight your brand, your corporate culture, your e-reputation, especially through Linkedin? Do you want to...
by Erika Maffei | 8 Apr 2022 | Employer brand
@credits According to a recent study conducted with 694 professionals in the field, 68% of marketers say that video has a better return on investment than Google Ads and, according to 74%, than static imagery. [1] Discover some video ideas to grow your business...
by Erika Maffei | 11 Feb 2022 | Employer brand, Soft Skills
According to several authors and researchers, skills such as kindness, gratitude and empathy are today key skills to optimize your turnover. Franck Martin, coach and trainer of several SMEs and public companies, even affirms that benevolence is the essential cement of...
by Erika Maffei | 28 Jan 2022 | Employer brand, Video
Maxime Lagane : Fan d'Elton john? Son plus grand rêve? I FASTquestionsWatch this video on YouTube Who are you ? My name is Maxime Lagane, I am married with three children. I live in Geneva. I am the leader of 123 Next Generation. I help companies that help the...
by Erika Maffei | 28 Jan 2022 | Employer brand, Video
123NextGeneration : NOTRE CONCEPT !Watch this video on YouTube We are often asked to present 123 Next Generation. We made a few attempts but… it was not won. Attention the actor initially planned for the shooting being so bad, the production preferred to do the...
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