• your communication
  • your corporate image
  • your corporate culture
  • your talents

Your visibility, your attractiveness, your growth, empowering all generations.

We meet your needs

VISIBILITY - Videos and digital optimization

Trends and statistics in Switzerland indicate that investments in digital marketing are on the rise and that, according to WSIgabs, the budget allocated to marketing is between 7 and 12%. The race for digitization is therefore becoming a major commercial and competitive challenge.

Customers and talents of all ages use social media, even grandparents. According to a study by Emarketer, social media is used by 90.4% of Millennials, 77.5% of Gen X, 48.2% of Baby Boomers.

If your goal is to connect with your target customer or talent, creating video-photo-podcast content is a great opportunity. We are here to help you.

ATTRACTIVENESS - Corporate branding

Your brand and your investment in your talents are key elements of your attractiveness. Reinvigorated, motivated and trained, your talents will become your best ambassadors on Instagram, LinkedIn, Youtube and outside social networks (word of mouth) to attract your future talents and your future customers.

RETENTION - Motivate and retain talent

According to an American study, one in two employees intends to change jobs when they come out of COVID.

However, these departures have a cost. In addition to the always painful human cost linked to the departure of a colleague, the financial cost. According to Adecco Group, companies would spend for an executive an average of $25,500 for recruitment, $37,500 for integration costs (training, systems and HR time) and $44,700 for indirect retention costs per employee. The cost of the departure of an executive would therefore be estimated on average at more than 110,000+ dollars.

Moreover, this cost does not include the potential loss of motivation in the team and the potential loss of customers that would leave with the talent at the competition. Finding the right strategies to motivate and retain talent is a key issue for companies today.


PERFORMANCE - Banking on the skills of tomorrow

According to the World Economic Forum, the scenario for the next five years suggests a massive reskilling of at least half of the current workforce. The economic impact of the global pandemic we are experiencing and the increasing automation of tasks are transforming today’s job demands.

Human capital is at the center of your company’s performance, communication and visibility. Your employees are the engine of your business. Bet on 2.0 skills, bet on softskills, bet on the future of your company.

RESPONSIBILITY - Corporate culture, concrete actions, etc.

According to Gallup, when talent likes their company’s culture and actions, they’re much more likely to want to work there for a long time.

Corporate responsibility and concrete actions of the company are an essential element in the retention of your talents and in your corporate culture. We also support companies that wish to get involved and involve their talents more in public utility actions, in particular to bring the company’s values to life. NOTOur “123 impacting the future” program facilitates these types of events and actions for you.

Does your company need support to implement its corporate responsibility, its corporate culture, demonstrate its impact and its values?

We talk about us

Our expertise



Our tailor-made services



Developing your corporate branding, your attractiveness, your digital visibility is at the heart of our service. We produce short videos (30 to 110 seconds) and communication strategies tailored to your needs.



We help C-level, Founders, Managers through individualized sessions on team management, intergenerational communication, conflict management, corporate culture.



We train to adapt, we train in sales, customer satisfaction, nextgen approach, influence, team performance through customized offsite and onsite programs for teams of 15 people with practical case studies and long term follow-up

A unique concept



Studio shooting in January/February in downtown Geneva

In order to reduce the production costs of your next video, we suggest that you make 3 to 5 videos.

Are you a company ?


To accompany you in your visibility, your attractiveness through our creation of video-photos-podcasts, your performance through your talents, your corporate culture, and your skills “empowering all generations”.


Listening to you, understanding your challenges, creating “tailor-made” solutions, building a long-term relationship.

A passionate and committed team

Maxime Lagane

Founder and Managing Director

Maxime has a career spanning more than 11 years in banking and change management. With more than 150 training courses given to private banking and wealth management executives, it has now chosen to provide a unique service of training courses and events dedicated to companies and their talents by creating 123 Next Generation ® .

Father of three children, mentor for several years at the University of Geneva, and always passionate about the transmission and sharing of knowledge, he surrounds himself with Experts in order to create quality content, adapted to the challenges of tomorrow.

Grandson of farmers, son of a teacher and an agricultural engineer, Maxime rose through the ranks one after the other.

Maxime studied in Geneva, the United States and Canada. It cultivates the philosophy of “learning by doing”. He has a passion for practicality and results.

Maxime likes collaborative work, contradiction and interdisciplinarity and considers them as sources of creativity and performance. He loves and practices running, basketball, gardening, playing the piano, investing in the financial markets, learning with his children who teach him perseverance, patience and endurance every day. He studied at HEC Geneva, speaks French and English fluently.

Luciana Lagane

Director and HR

Luciana has more than 15 years of experience in payroll management in the hospitality sector and then for a large company (big4) advising SMEs, NGOs and international companies on human resources management. She is a graduate of the Ecole Hôtelière de Lausanne and holds a federal diploma as a specialist in social insurance. She has in-depth knowledge of hotel management, human resources and management.

Jonas Canton

Head of communication

Jonas is a tech-savvy professional who is passionate about innovation, sustainability and entrepreneurship. He has gained more than seven years of experience as a marketer and business developer, working in the life science, health, real estate and digital agency sectors.

Throughout his career Jonas was responsible for developing effective business and go-to-market strategies, managing marketing campaigns, and leading digital product development. As a team leader, he focuses on leveraging employees’ personal strengths and on championing engagement. He uses his uplifting personality for fosteringcreation and collaboration and thrives on building networks of communities around themes and events.

Described by his colleagues as entrepreneurial, analytical and structured, Jonas is an achiever. He uses his empathy to understand his clients’ pain points and relies on his creativity to develop innovative products and services.

Jonas is graduated from University of Lausanne and University of St. Gallen with 2 masters; respectively, as engineer in Molecular Life Science (University of Lausanne) and in Marketing Services and Communication (University of St. Gallen).

In his free time, Jonas enjoys various sports such as running, cycling, swimming, and climbing. On holidays, he likes surfing vertical and fast waves.

Eleonora Tanasova

Communication & Project

Eleonora holds a Bachelor’s degree in International Relations and a Master’s degree in Public Management from the University of Geneva. Pragmatic and inquisitive, Eleonora joined an international organization, AIESEC, as a member, and quickly rose to the position of Vice-President and Head of Business Development for a one-year term.

Eleonora has joined 123 Next Generation, bringing all her experience and knowledge in the field of communications and project management.

In her spare time, Eleonora enjoys skiing, hiking, running and other sporting activities. She is passionate about geopolitical issues and international cultural and sporting events.”

Our advisors

Frode Hvaring

Advisory Board

Frode has vast international experience in CHRO and COO roles. An advisor and HR Guide, he finds Talent & Leaders, and builds Teams and Cultures. Frode is there to Visiting Lecturer at EHL Hospitality Business School and at Geneva Business School. His hashtag: #innovation.

Kim Andrée Potvin

Advisory Board

Kim has a vast international experience in finance in C-level roles with expertise in ESG & impact investing. Passionate about entrepreneurship, emerging markets and biodiversity, she is Board member for organizations linked to education & nature-based solutions. Her hashtag: #enthusiasm

Quitterie Pallain-Dulau

Advisory Board

Quitterie has a large experience in leading HR positions as well as following her passion for Stand Up comedy. Quitterie offers an approach of coaching and training in public speaking based on the alliance of corporate codes and comedian techniques. Her hashtag: #humour

A network of external experts

Our values and our impact

For 123 Next generation®, it is important to align its values with its actions. 123 Next generation® is committed on a daily basis with its teams, its partners, its customers, its sponsors, to share and apply these values. Come live this experience.


Listening, adapting to the needs of clients and projects


Do not give up, go all the way, propose solutions, communicating as a team and in a flexible way.


Putting the customer at the center of our services, listening, being agile.


offer high quality content, by inspiring people, experts in their field, with a spirit of openness, respect, collaboration, and continuous learning


participate through our concrete actions in the United Nations Sustainable Development Goals for a better and more sustainable future for all, highlight these talents who have an impact

123 Next Generation® invested in saving the planet.

With our partner REBO Bottle, we participate in the collection of more than 3,000 plastic bottles per year in the oceans across the planet. We also stopped the use of plastic bottles in our company, and replaced them with REBO Bottles for all employees.


123 Next Generation® invested directly to sponsor young talent, help develop projects that have an impact for talent.

We co-produced the short film by Loic Viatte, a talented young director, for his diploma work. Loïc’s short film is committed and deals with young people’s view of a tragic life event that is the mourning of a loved one and how to help young people deal with it. A subject often taboo, but which affects all young people.


Our latest publications

Thanks to our expertise and know-how, we regularly write new articles that aim to provide you with useful information to adapt to the challenges of tomorrow and address key topics such as soft skills, employer branding, multi-generational, corporate culture, diversity and inclusion.

Our last videos

« Lead the change. Be the key. »

Let’s talk together

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