Communication and Intergenerational Transmission
Grow your business by boosting
Communication and Intergenerational Transmission
Grow your business by boosting
We talk about us
What challenges is your company facing?
BUSINESS DEVELOPMENT — Boosting visibility, modernising your brand and driving conversions by tapping into underexplored growth opportunities: B2B specialisation, LinkedIn, video, YouTube, GEO, phygital approaches, end-to-end customer experience, conferences, and follow-up to turn marketing activity into sales.
- Improve visibility and sales conversion, web, GEO/SEO, LinkedIn, KPIs, audit
- Modernize the company’s image
- Present the company in a video, including its history, leadership, testimonials, and corporate video
- Showcase Events Through Video
- Train support staff in sales, customer experience, LinkedIn, and B2B conversion
- Attracting a NextGen customer base through tailored video formats
- Grow your business through video podcasts and customer testimonials
JOB ATTRACTIVENESS — Promoting lesser-known professions, attracting younger generations, CFC, training instructors and managers on Gen Z issues
- Attracting Young People to Little-Known Careers
- Promote careers through short, authentic videos featuring various professions and diverse perspectives
- Promoting apprenticeships (CFC), recognizing the value of apprentices and trainers, communities
- Train CFC instructors and managers; raise awareness of Gen Z issues
- Organize a succession and transition plan, documentation, value enhancement, and support
- More Effective Onboarding and Integration: Videos and In-Person Training
START-UPS, DOCUMENTATION & KNOW-HOW TRANSFER — Preserving, digitizing, and safeguarding expertise before it disappears
- Planning for retirements, documenting and passing on key expertise, key processes, and corporate culture; audit
- Document and update know-how via video, PDF, and other formats, and store it securely within the company
- Supporting reorganization within a department, documentation, handover
- Facilitate the introduction of new leadership, vision, and direction
- Facilitating the Transfer of Knowledge and Adaptation to Change
- Highlighting History and Journey
INTERGENERATIONAL PERFORMANCE AND CULTURE — Building buy-in for change, strengthening performance and fostering an intergenerational culture
- Building buy-in for change
- Supporting multigenerational teams in adopting new systems and AI-enabled ways of working
- Communicating internally, championing change and engaging teams through dynamic, agile project management
- Mapping and documenting existing processes and tools, analysing internal needs and documenting new processes
- Promoting a culture of feedback, psychological safety and intergenerational knowledge sharing
- Preserving expertise and documenting new processes on a secure Swiss mobile platform
- Celebrating through video-based intergenerational team building and breaking down silos
- Bringing Management Closer to the Younger Generations
- Passing on the company’s history and culture through anniversary films and intergenerational roundtable discussions
- Helping people aged 50 and older find their place and play a leading role in passing on knowledge
- Inspire: Conferences on NextGen Issues
Tailored solutions
We combine our expertise to address your challenges—whether related to external growth or internal transformation—to develop a solution tailored to your situation.
What’s New
- Externally, how can you strengthen your digital and GEO visibility, attract investors, business opportunities and talent, and capture attention? How can this enhanced digital visibility create opportunities and drive better commercial conversion?
- Internally, how can you anticipate retirements, document and pass on key expertise, processes and company culture? What changes should you prepare for?
Our audit helps you identify risks, set priorities, and develop a tailored action plan.
We collect, organize, and transform your experts’ knowledge into clear, usable, and updatable resources: procedures, checklists, video tutorials, training materials, and e-learning content, all delivered and accessed securely.
Turn your company’s story into an exceptional film.
BUSINESS SOLUTIONS AND EXTERNAL COMMUNICATIONS
Build your visibility and turn it into opportunities.
We help you modernize your brand image, showcase your expertise, and better connect with your customers. From analyzing your digital presence to producing content, we build cohesive strategies designed to drive your growth.
TOPICS COVERED
- Boost Your Visibility
- Update Your Image
- Boost Your Appeal
- Improve Conversion Rates
- Showcase Your Expertise
- Optimize Your Customer Journey
Not sure which solution to choose? Let’s talk about your goals.
Audit and Consulting
Assess your visibility, positioning, and tools to identify the top priorities for growth.
Process Documentation
Streamline your sales processes, customer experience, or the way your products and services work.
Movies
Showcase your company, your business areas, your offerings, and your clients through professional and engaging content.
Video Studio
Produce your own content on a regular basis using a professional studio set up on your premises.
Training & Team Building
Train your teams in sales, customer experience, LinkedIn, YouTube, or speaking on camera.
Lectures & Moderation
Showcase your expertise and create highlights centered on the key issues in your industry.
HR SOLUTIONS AND INTERNAL COMMUNICATION
Preserve your expertise and engage all generations.
We help you identify, document, and pass on essential skills. Our solutions combine consulting, content, and training to facilitate succession planning, strengthen collaboration, and bring your corporate culture to life.
TOPICS COVERED
- Planning for Retirement
- Preserving Critical Skills
- Building the Next Generation
- Improving Onboarding
- Retaining Talent
- Strengthening Intergenerational Collaboration
Let’s discuss your succession planning challenges.
Audit and Consulting
Identify the key people, processes, and expertise needed to anticipate risks and develop a succession plan.
Process Documentation
Turn individual expertise into procedures, checklists, videos, and sustainable training tools.
Movies
Create onboarding content, job-specific testimonials, tutorials, or e-learning modules.
Training Videos
Optimize the integration and onboarding of your teams by promoting knowledge transfer and intergenerational collaboration.
Training & Team Building
Support managers, trainers, apprentices, and teams in knowledge transfer and collaboration.
Lectures & Moderation
Raise awareness among your teams and foster dialogue through intergenerational conferences and roundtables.
clients served
videos produced each year
training sessions, conferences, and team-building events per year
French-speaking cantons covered
Video Productions
Join us for our upcoming webinars
Key Sectors
We support more than 120 clients in their quest for visibility, appeal, and intergenerational performance by offering solutions tailored to their specific challenges and industries. We work with the following industries:
health
Industries
Construction and Civil Engineering
Real Estate and Property Management
Transport et logistics
Recruitement
Informatique
Luxury Hotels
Banking, Finance, Insurance
Lawyers and Fiduciaries
Trade associations, umbrella organizations
Cities, municipalities, municipal associations and the state
Vocational training centers, universities and schools
Integration and Youth Foundations, NGO
Client testimonials
Partners
Our mission
To accompany you in your visibility, your attractiveness through our creation of video-photos-podcasts, your performance through your talents, your corporate culture, and your skills “empowering all generations”.
At 123 Next Generation, passing on our expertise to the next generation is a priority. Our experienced teams pass on their knowledge to more junior staff. We also became a apprentice company in September 2024, welcoming our first apprentice mediamatician. But what is an apprentice mediamatician? As an apprentice, he or she participates in our video, photo, social networking and project management mandates, learning and practicing the digital professions that we carry out with our customers. This inter-generational mix, this wealth of skills, this transmission all contribute to the success of our services for our customers, to our growth, and to our long-term vision.
OUR PHILOSOPHY
Listening to you, understanding your challenges, creating “tailor-made” solutions, building a long-term relationship.
Our expertise
A passionate and committed team
Since 2021, our team has been supporting and advising you in developing your internal and external communications through tailor-made services, empowering all generations.
As intergenerational transmission is one of our priorities, we are
Maxime Lagane
Founder and Managing Director
Maxime has over 11 years’ experience in change management. Having advised senior management and trained thousands of employees, Maxime founded and manages 123 Next Generation, which provides customized communications, consulting and training services to help companies increase their visibility, attractiveness and performance, “empowering all generations”.
From training/teambuilding to audiovisual production, his company specializes in the creation of original, authentic content to help companies boost their visibility, appeal and performance, “empowering all generations”.
Father of three children, mentor for several years at the University of Geneva, and always passionate about the transmission and sharing of knowledge, he surrounds himself with Experts in order to create quality content, adapted to the challenges of tomorrow. Grandson of farmers, son of a teacher and an agricultural engineer, Maxime rose through the ranks one after the other. Maxime studied in Geneva, the United States and Canada. It cultivates the philosophy of “learning by doing”. He has a passion for practicality and results.
Maxime likes collaborative work, contradiction and interdisciplinarity and considers them as sources of creativity and performance. He enjoys skiing, gardening, playing the piano, investing in the financial markets and learning from his children, who teach him perseverance, patience and endurance every day. He studied at HEC Geneva, speaks French and English fluently.
Luciana Lagane
Director and HR
Luciana has more than 15 years of experience in payroll management in the hospitality sector and then for a large company (big4) advising SMEs, NGOs and international companies on human resources management. She is a graduate of the Ecole Hôtelière de Lausanne and holds a federal diploma as a specialist in social insurance. She has in-depth knowledge of hotel management, human resources and management.
Natacha Romano
Director
Natacha has more than 20 years of experience in communications and marketing in demanding environments, including more than 12 years in the medtech sector. There, she developed marketing strategies, managed projects, and led the international launch of implantable medical devices. Her diverse background enables her to transform complex situations into concrete, coordinated projects and to bridge the gap between vision, execution, and on-the-ground operations.
Today, at 123 Next Generation, she supports executive leadership, HR teams, and marketing and communications teams in their internal and external communications projects, with the goal of more effectively sharing knowledge and strengthening the engagement and performance of teams across all generations.
She holds an eMBA in entrepreneurship, a degree in marketing and communications, a federal certificate as an executive assistant, and a CFC (Federal Certificate of Proficiency) as a commercial clerk, and she has rounded out her education with a certification in artificial intelligence. She is fluent in French, English, and Italian.
In her free time, Natacha loves to travel, plays tennis, and volunteers with a Lions Club.
Alec Gerber
Media Specialist Apprentice
Alec is a mediamatician apprentice. But what is a mediamatician, exactly? It includes videography, photography, social media, group project management. As an apprentice, Alec participates in our mandates, learns and masters the skills of the digital world that we conduct with our customers. Curious and dynamic, he distinguishes himself by his capacity to adapt and quickly learns the new technologies by his methodical approach in each project. Today, at 123 next generation, Alec brings a next gen perspective, and therefore contributes with enthusiasm to the communication initiatives of digital management content. Outside of his studies, Alec is fond of sport, which includes boxing, mountaineering as well as endurance sports.
Emil-Jan Van der Gijp
Audio-visual production manager
With over 10 years’ experience in video production, particularly internationally, Emil-Jan has joined 123 Next Generation, bringing with him a wealth of experience and in-depth knowledge of new technologies and artificial intelligence applied to creativity. He has extensive experience in sound and podcasts.
In his spare time, Emil-Jan enjoys surfing and is interested in the latest technological innovations. He is passionate about how AI can transform creativity, as well as emerging trends in music and audiovisual production.
Eleonora Tanasova
Communications and Projects Manager
Eleonora holds a Bachelor’s degree in International Relations and a Master’s degree in Public Management from the University of Geneva. Pragmatic and inquisitive, Eleonora joined an international organization, AIESEC, as a member, and quickly rose to the position of Vice-President and Head of Business Development for a one-year term.
Eleonora has joined 123 Next Generation, bringing all her experience and knowledge in the field of communications and project management.
In her spare time, Eleonora enjoys skiing, hiking, running and other sporting activities. She is passionate about geopolitical issues and international cultural and sporting events.”
Our advisors
Frode Hvaring
Advisory Board
Frode Hvaring is an international Leadership, Culture and Talent Expert. He held various regional and global roles as COO and CHRO in employer lobbying, Swiss banking, power industry, media organisations, technology scale-ups, e-mobility and higher education.
As Managing Director at Novelia SA, a bespoke provider of Assessment Centres and Talent Development in Switzerland and neighbouring countries, Frode helps companies to optimize their Human Capital solutions. He enjoys building future-proof Governance & Leadership solutions, and establishing effective, durable linkages between Strategy, Culture and Talent.
Frode teaches Corporate Strategy, Global Leadership and Talent for EMBA and MBA students in renowned business schools. He is also active in a few select scale-up Boards.
He has a master’s in economics from Fribourg University, Switzerland and post-grads from IMD, Lausanne and Thunderbird, Phoenix. His doctoral degree – focused on Cultural Ignorance – was granted by Grenoble Management School and Sant’Anna Institute Pisa.
Kathryn Rowan
Advisory Board
Kathryn Rowan has been Executive Director of the Global Apprenticeship Network (GAN), based in Geneva, Switzerland, since September 1, 2023. In January 2024, GAN Global launched “Corporate Champions for Apprenticeships” to promote and defend the guiding principles of the International Labour Organization’s Recommendation 208 on Quality Apprenticeships.
Prior to joining GAN, she held various positions at Nestlé in Canada and at world headquarters in Switzerland. Most recently, she held the position of Vice President Human Resources for Zone LATAM and Global Head of Youth. As a strong advocate for young people and learning opportunities in the workplace, Kathryn served as Secretary of the Global Youth Alliance, a business-focused organization supporting the development and upskilling of young people, founded in 2018, and has been actively involved with GAN as Chair of its Steering Committee for the past six years.
Passionate about people development, Kathryn held the position of Vice President Human Resources, Americas Region, as well as Global Head of Talent and Organizational Development at Nestlé SA. She began her career at Nestlé in Canada, where she held the position of Vice President, Corporate Affairs, then Senior Vice President, Human Resources and Corporate Affairs. Prior to joining Nestlé, Kathryn worked for the Food and Consumer Products Industry Association of Canada, as Vice President, responsible for Human Resources, Environmental and Dairy policies and programs. In this capacity, she was also Executive Director of the Canadian Grocery Products Council, a labour-management organization focused on sectoral skills development. Kathryn is a graduate of the Institute of Management Development’s High Performance Consulting program. She speaks English, French and Spanish.
Fabien Jacquier
Advisory Board
Our Values
For 123 Next Generation, it’s important to align our values with our actions. Every day, 123 Next Generation works closely with our teams, partners, customers, and sponsors to share and put these values into practice. Come and be part of this experience.
Flexibility
Excellence
Pragmatism
Impact
Transparency
Our latest publications
Thanks to our expertise and know-how, we regularly write new articles that aim to provide you with useful information to adapt to the challenges of tomorrow and address key topics such as soft skills, employer branding, multi-generational, corporate culture, diversity and inclusion.
FAQ
Your questions about our method and our support services
What is the standard method used by 123 Next Generation?
The 123 Next Generation method is based on five steps:
- Assessment of Your Situation and Recommendations
- Joint development of a customized program and approval by management
- Program Execution
- Post-Term Monitoring and Performance Measurement
- Feedback, adjustments, and sustainable implementation
This method is suitable for both the company’s business objectives and its HR challenges.
Do I have to start with an audit?
No. You can contact 123 Next Generation directly for a video, training session, video studio, conference, or project to document expertise.
An audit is particularly useful when your needs have yet to be clearly defined, when multiple departments are involved, or when you need to identify priority actions before rolling out a program.
What is the difference between business consulting and HR consulting?
Business consulting is primarily focused on growth, visibility, modernizing a company’s image, and conversion. It may include a communications strategy, videos, events, a production studio, or the optimization of marketing and sales processes.
HR support focuses more on attractiveness, succession planning, knowledge transfer, documentation, and employee retention. It may include a skills audit, a succession plan, onboarding videos, e-learning, and intergenerational training.
Both dimensions can be combined into a single program.
Are there any communication packages available?
123 Next Generation designs customized communication programs that can take the form of packages. These packages may include several services: visibility audits, content strategy, videos, campaigns, events, webinars, video production, or team training.
The program’s content and pace are determined based on the company’s objectives, priority channels, and resources.
Can I hire you for a one-time service?
Yes. Each service can be requested separately: auditing, consulting, video production, video studio, documentation of expertise, training, team building, conferences, or moderation.
When multiple issues are interrelated, 123 Next Generation can also design a program that combines various services.
How do you create a customized program?
The program is developed collaboratively with management and the relevant stakeholders based on the audit findings or the identified need. The objectives, target audiences, priorities, formats, responsibilities, and timeline are defined prior to implementation.
This phase makes it possible to validate a solution tailored to the company’s specific circumstances and to involve the teams from the very start of the project.
How do you measure results?
The indicators are defined based on the program’s objectives.
For a business program, monitoring may focus on visibility, engagement, online reputation, business opportunities, or conversion.
For an HR program, this may include the use of documentation, the effectiveness of onboarding, skills transfer, team feedback, and employee retention.
The results can then be used to adjust the measures that have been implemented.
Do you only get involved when someone retires?
No. 123 Next Generation can be implemented before retirement, but also during a reorganization, the arrival of new management, the integration of artificial intelligence, changes in job roles, or the creation of an onboarding program.
The transfer of expertise is most effective when it is planned in advance and integrated into the company’s day-to-day operations.
How can I tell if my need falls under business or HR?
If your priority is visibility, brand awareness, image, customer acquisition, or conversion, your needs are primarily business-related.
Whether it involves employee departures, succession planning, onboarding, documentation, skills, or employee retention, it falls primarily under the purview of HR.
Many projects, however, address both aspects. An initial discussion helps identify the most appropriate combination of services.
How long does a coaching program last?
The duration depends on the scope of the project. A one-time service can be completed in a short period of time, while a program focused on knowledge transfer, documentation, or transformation may span several months.
The schedule is established during the scoping phase based on the objectives, the people involved, and the expected deliverables.
How can I stay authentic in my corporate video?
Authenticity depends above all on a message that stays true to your company and on speaking naturally. 123 Next Generation helps you prepare your content, choose the right format, and feel confident in front of the camera—without forcing you to speak in an artificial way. Interviews, testimonials, and real-life situations help highlight your identity while maintaining a professional look and feel.
How can I improve my company's visibility on LinkedIn?
An effective LinkedIn strategy is based on clear positioning, regular content, and messaging tailored to your audience. 123 Next Generation can analyze your current presence, identify topics to highlight, and support you in creating content, particularly video content. The goal is to increase your visibility, strengthen your credibility, and create opportunities with both your clients and future talent.
« Lead the change. Be the key. »
Let’s talk !
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« Lead the change. Be the key. »
Let’s talk !
An exclusive Swiss Who’s Who NextGen Award event and a new video podcast series, “Deal Done Podcast”, in partnership with Swiss Who’s Who (SWW) and 123 Next Generation.
Why This Partnership?
Combining Swiss Who’s Who’s network with 123 Next Generation’s expertise in NextGen digital communication for brands, this partnership gives a voice to leaders across Switzerland, spanning all generations. It gives clients and partners of SWW and 123 Next Generation access to the Swiss Who’s Who NextGen Award event on 2 June 2027 at EHL Lausanne and to the “Deal Done Podcast” video series.
With whom
Swiss Who’s Who (SWW) connects Switzerland’s leaders. Swiss Who’s Who (swisswhoswho.ch) brings together 1,500 Swiss leaders from business, finance, politics, research, education, media, sport and culture. A premium platform for influential figures, it combines an established biographical directory, a digital platform and exclusive events, with a mission to promote excellence, leadership, impact and knowledge sharing across generations.
About the partnership
” Nous avons choisi de réaliser ce partenariat avec 123 Next Generation pour son expertise en communication digitale nextgen. Nous recommandons 123 Next Generation à toute entreprise qui souhaite renforcer sa visibilité et sa performance à travers des contenus vidéos de très grande qualité et une approche humaine, professionnelle pour moderniser sa communication et se rapprocher du segment NextGen. »
Jérôme Koechlin
Director, Swiss Who’s Who
Video Team Building
Why This Partnership?
Having fun, strengthening relationships, building trust, breaking down silos and sharing a unique experience are key to retaining and engaging talent across all generations. With this in mind, and in response to demand from our clients, 123 Next Generation and Troodi have partnered to offer a video team-building experience tailored to your teams.
With whom
Troodi is the platform connecting businesses with event and team-building venues and service providers in French-speaking Switzerland. It features over 303 venues and service providers across the region.
About the partnership
“We chose to partner with 123 Next Generation for their expertise in video and intergenerational communication. We recommend 123 Next Generation to any business looking to bring its team together and boost performance through a meaningful, fun and engaging team-building experience, with a high-quality video to capture lasting memories.”
Denis Burdet
Director, Troodi
Visibility, GEO and Conversion Audit
Why This Partnership?
The rules of visibility have changed. In fact, artificial intelligence is completely reshaping your visibility to your customers, prospects, and talent. Your visibility is no longer limited to your website and Google search engine optimization (SEO); it must now also adapt to new AI-based search engines—such as ChatGPT, Claude, and Gemini—as well as GEO (Generative Engine Optimization). Based on this observation and our clients’ requests, 123 Next Generation and IDRH have formed a partnership to jointly develop and offer you a Visibility, GEO, and Conversion Audit.
With whom
IDRH Sàrl, founded by Igaël Derrida in Lussy-sur-Morges (Vaud), supports businesses and institutions across French-speaking Switzerland in human resources, recruitment, management and the application of artificial intelligence to HR. Formerly HR Director at Fondation Saphir and Head of Recruitment at CHUV, Igaël Derrida holds Swiss federal diplomas in HR and adult education. Each year, he trains several hundred professionals through partnerships with organisations such as WEKA, Swissmem, swissstaffing, HEG Geneva, IFAGE and FER. He is also the creator of the ROCCAS™ method for crafting prompts.
About the partnership
“We chose to partner with 123 Next Generation for their expertise in digital communication and marketing. We recommend 123 Next Generation to any business looking to boost its visibility, brand awareness and performance through modern, effective and people-focused communication.”
Igaël Derrida
Director, IDRH