DEVELOP YOUR COMPANY THROUGH
Your visibility, your attractiveness, your growth, empowering all generations.
We meet your needs
VISIBILITY - Videos and digital optimization
Trends and statistics in Switzerland indicate that investments in digital marketing are on the rise and that, according to WSIgabs, the budget allocated to marketing is between 7 and 12%. The race for digitization is therefore becoming a major commercial and competitive challenge.
Customers and talents of all ages use social media, even grandparents. According to a study by Emarketer, social media is used by 90.4% of Millennials, 77.5% of Gen X, 48.2% of Baby Boomers.
If your goal is to connect with your target customer or talent, creating video-photo-podcast content is a great opportunity. We are here to help you.
ATTRACTIVENESS - Corporate branding
Your brand and your investment in your talents are key elements of your attractiveness. Reinvigorated, motivated and trained, your talents will become your best ambassadors on Instagram, LinkedIn, Youtube and outside social networks (word of mouth) to attract your future talents and your future customers.
RETENTION - Motivate and retain talent
According to an American study, one in two employees intends to change jobs when they leave COVID.
However, these departures have a cost. In addition to the always painful human cost linked to the departure of a colleague, the financial cost. According to Adecco Group, companies would spend for an executive an average of $25,500 for recruitment, $37,500 for integration costs (training, systems and HR time) and $44,700 for indirect retention costs per employee. The cost of the departure of an executive would therefore be estimated on average at more than 110,000+ dollars.
Moreover, this cost does not include the potential loss of motivation in the team and the potential loss of customers that would leave with the talent at the competition. Finding the right strategies to motivate and retain talent is a key issue for companies today.
PERFORMANCE - Banking on the skills of tomorrow
According to the World Economic Forum, the scenario for the next five years years points to a massive requalification of at least half of today’s workforce. The economic impact of the global pandemic we are experiencing and the increasing automation of tasks are transforming today’s job demands.
Human capital is at the center of your company’s performance, communication and visibility. Your employees are the engine of your business. Bet on 2.0 skills, bet on softskills, bet on the future of your company.
RESPONSIBILITY - Corporate culture, concrete actions, etc.
According to Gallup, when talent likes their company’s culture and actions, they’re much more likely to want to work there for a long time.
Corporate responsibility and concrete actions of the company are an essential element in the retention of your talents and in your corporate culture. We also support companies that wish to get involved and involve their talents more in public utility actions, in particular to bring the company’s values to life. NOTOur “123 impacting the future” program facilitates these types of events and actions for you.
Does your company need support to implement its corporate responsibility, its corporate culture, demonstrate its impact and its values?
We talk about us
Our expertise
Our tailor-made services
A unique concept
OUR VIDEO ACHIEVEMENTS
SPECIAL OFFER
Studio shooting in January/February in downtown Geneva
In order to reduce the production costs of your next video, we suggest that you make 3 to 5 videos.
Are you a company ?
OUR MISSION
To accompany you in your visibility, your attractiveness through our creation of video-photos-podcasts, your performance through your talents, your corporate culture, and your skills “empowering all generations”.
At 123 Next Generation, passing on our expertise to the next generation is a priority. Our experienced teams pass on their knowledge to more junior staff. We also became a apprentice company in September 2024, welcoming our first apprentice mediamatician. But what is an apprentice mediamatician? As an apprentice, he or she participates in our video, photo, social networking and project management mandates, learning and practicing the digital professions that we carry out with our customers. This inter-generational mix, this wealth of skills, this transmission all contribute to the success of our services for our customers, to our growth, and to our long-term vision.
OUR PHILOSOPHY
Listening to you, understanding your challenges, creating “tailor-made” solutions, building a long-term relationship.
OUR SERVICE
We advise, train, communicate communicate.
A passionate and committed team
Since 2021, our team has been supporting and advising you in developing your internal and external communications through tailor-made services, empowering all generations.
As intergenerational transmission is one of our priorities, we are proud to have been a apprentice company since September 2024. Our experienced teams pass on their knowledge to more junior teams. This approach reflects our desire to bring together talents of different ages and backgrounds to better meet your company’s needs.
Maxime Lagane
Founder and Managing Director
Maxime has over 11 years’ experience in change management. Having advised senior management and trained thousands of employees, Maxime founded and manages 123 Next Generation, which provides customized communications, consulting and training services to help companies increase their visibility, attractiveness and performance, “empowering all generations”.
From training/teambuilding to audiovisual production, his company specializes in the creation of original, authentic content to help companies boost their visibility, appeal and performance, “empowering all generations”.
Father of three children, mentor for several years at the University of Geneva, and always passionate about the transmission and sharing of knowledge, he surrounds himself with Experts in order to create quality content, adapted to the challenges of tomorrow.
Grandson of farmers, son of a teacher and an agricultural engineer, Maxime rose through the ranks one after the other.
Maxime studied in Geneva, the United States and Canada. It cultivates the philosophy of “learning by doing”. He has a passion for practicality and results.
Maxime likes collaborative work, contradiction and interdisciplinarity and considers them as sources of creativity and performance. He enjoys skiing, gardening, playing the piano, investing in the financial markets and learning from his children, who teach him perseverance, patience and endurance every day. He studied at HEC Geneva, speaks French and English fluently.
Luciana Lagane
Director and HR
Luciana has more than 15 years of experience in payroll management in the hospitality sector and then for a large company (big4) advising SMEs, NGOs and international companies on human resources management. She is a graduate of the Ecole Hôtelière de Lausanne and holds a federal diploma as a specialist in social insurance. She has in-depth knowledge of hotel management, human resources and management.
Emil-Jan Van der Gijp
Audio-visual production manager
With over 10 years’ experience in video production, particularly internationally, Emil-Jan has joined 123 Next Generation, bringing with him a wealth of experience and in-depth knowledge of new technologies and artificial intelligence applied to creativity. He has extensive experience in sound and podcasts.
In his spare time, Emil-Jan enjoys surfing and is interested in the latest technological innovations. He is passionate about how AI can transform creativity, as well as emerging trends in music and audiovisual production.
Eleonora Tanasova
Communication & Project
Eleonora holds a Bachelor’s degree in International Relations and a Master’s degree in Public Management from the University of Geneva. Pragmatic and inquisitive, Eleonora joined an international organization, AIESEC, as a member, and quickly rose to the position of Vice-President and Head of Business Development for a one-year term.
Eleonora has joined 123 Next Generation, bringing all her experience and knowledge in the field of communications and project management.
In her spare time, Eleonora enjoys skiing, hiking, running and other sporting activities. She is passionate about geopolitical issues and international cultural and sporting events.”
Zakaria Moser
Media Specialist Apprentice
Zakaria is a mediamatic apprentice. But what is a mediamatic apprentice? Video, photo, social networks, project management: as an apprentice, Zakaria takes part in our mandates, learning and practicing the digital professions that we carry out with our customers. Curious and dynamic, he stands out for his ability to adapt and learn new technologies quickly, and for his methodical approach to each project. Today, at 123 Next Generation, Zakaria brings a next-gen perspective, enthusiastically contributing to communication and digital content management initiatives. Alongside his studies, Zakaria is interested in the evolution of digital culture and the impact of new technological trends on communication practices.
Our advisors
Frode Hvaring
Advisory Board
Frode has vast international experience in CHRO and COO roles. An advisor and HR Guide, he finds Talent & Leaders, and builds Teams and Cultures. Frode is there to Visiting Lecturer at EHL Hospitality Business School and at Geneva Business School. His hashtag: #innovation.
Kathryn Rowan
Advisory Board
Kathryn Rowan has been the Executive Director of Global Apprenticeship Network (GAN), based in Geneva, Switzerland, since September 1st, 2023. In January 2024, GAN Global launched Corporate Champions for Apprenticeships aimed at promoting and advocating the Guiding Principles of the International Labour Organization’s Recommendation 208 on Quality Apprenticeships.
Prior to GAN, she held various roles with Nestlé both in Canada and at global Headquarters in Switzerland. Most recently, she served as Vice President, Human Resources for Zone LATAM and Global Youth Lead. As a passionate advocate for youth and work-based learning opportunities, Kathryn was Secretary of the Global Alliance for Youth, a business-driven organization supporting youth development and skilling, founded in 2018 and has been actively involved in the GAN as Chair of its Steering Committee for the last six years.
With a passion for developing people, Kathryn served as Vice President, Human Resources for Zone Americas, as well as Global Head of Talent & Organizational Development, Nestlé SA. She started her Nestlé career in Canada where she served as Vice President Corporate Affairs and subsequently, Senior Vice President, Human Resources and Corporate Affairs.
Before joining Nestlé, Kathryn worked for the Food and Consumer Products of Canada industry association, as Vice President, responsible for Human Resources, Environment & Dairy policy and programs. In this capacity, she also served as Executive Director of the Canadian Grocery Products Council, a labor-management organization focused on sectoral skills development.
Kathryn is a graduate of the Institute of Management Development High Performance Board Program. She speaks English, French and Spanish.
A network of external experts
Denis inkei
Florence Anglès
Cecilia Peregrina
Romain Malandre
Reginald Beloved
Jeanne Pourcelot
Milena De Simone
Quitterie Pallain-Dulau
Remi Clement
Jennifer snopek
Tanguy Favre
Adèle Smet
Elie Bourdilloud
François Deswartes
Jean Pierre Wandeler
Anne Rita Bertschy
Muriel Favarger Ripert
Frederick Kermisch
Anou De Busschere
Andre Delafontaine
Frode Hvaring
Marie-France Derderian
Yannick Bouyidou
Cécile Gruet
Stéphanie Obry
Our values and our impact
For 123 Next generation®, it is important to align its values with its actions. 123 Next generation® is committed on a daily basis with its teams, its partners, its customers, its sponsors, to share and apply these values. Come live this experience.
Flexibility
Commitment
Responsive
Excellence
Impact
123 Next Generation® invested in saving the planet.
With our partner REBO Bottle, we participate in the collection of more than 3,000 plastic bottles per year in the oceans across the planet. We also stopped the use of plastic bottles in our company, and replaced them with REBO Bottles for all employees.
123 Next Generation® invested directly to sponsor young talent, help develop projects that have an impact for talent.
We co-produced the short film by Loic Viatte, a talented young director, for his diploma work. Loïc’s short film is committed and deals with young people’s view of a tragic life event that is the mourning of a loved one and how to help young people deal with it. A subject often taboo, but which affects all young people.
Our latest publications
Thanks to our expertise and know-how, we regularly write new articles that aim to provide you with useful information to adapt to the challenges of tomorrow and address key topics such as soft skills, employer branding, multi-generational, corporate culture, diversity and inclusion.
Entrepreneurship Week – WAGE IS NOT ENOUGH
Entrepreneurship Week – The importance of SOFT SKILLS
SOFT SKILLS – Maxime Lagane x Muriel Favarger Ripert
5 practical tips to strengthen your digital presence on LinkedIn
Our last videos
« Lead the change. Be the key. »
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