5 practical tips to strengthen your digital presence on LinkedIn

May 6, 2022 | Employer brand

In the previous article, we explained the interests of videos for branding. But once the video is done, what to do? LinkedIn is one of your assets for the visibility of your brand with your target audience. What if you optimized the ROI of your video through LinkedIn?

Here are 5 tips to optimize your posts on LinkedIn.

LinkedIn is one of the tools to consider if we want to improve the digital presence of our employer brand and our personal branding . Indeed, thanks to this platform, companies can strengthen their credibility and create a significant network with recognized experts in the sector.

What are the benefits of investing in LinkedIn?

LinkedIn is the world’s largest professional network with 722 million users as of January 2022. [1] According to SlideShare [2] 48% of all LinkedIn members use it at least once a day. This means that through LinkedIn, you have the chance to attract people from all over the world who share an interest in what you and your company have to offer. The chances of showcasing your brand are greater with LinkedIn.

5 practical tips to strengthen your employer brand on LinkedIn

Use a personal approach

As a business, transparency is key to building trust with your audience and prospects. Also, having a strong brand identity makes your brand more recognizable. Having a personal approach – always remaining professional – means for example sharing personal photos of you, sharing your values, your objectives, your achievements and your collaborations.

  • Create content on a regular basis

It is important to regularly share quality content that is related to your brand if you want to boost your digital presence and attract new customers. On the contrary, by sharing irrelevant content, you risk losing your subscribers and not attracting your target audience. But quality is not the only aspect to consider when publishing content. You also need to post regularly. For this reason, we advise you to prepare your content in advance through an editorial calendar and possible programming tools.

  • Expand your network

Regularly inviting new contacts related to your field helps expand your audience. This audience will be likely to see your posts and therefore recognize your brand.

  • Optimize your SEO

LinkedIn is both a search engine and a social media site [3] . The terms you choose are therefore very important. Therefore, when we talk about quality content, we are not just talking about a high definition image. We are also talking about a good mastery of hashtags and knowing how to write a text with effective keywords in order to boost your profile.

  • Optimize the visibility of your publications

How you post (time and day, reactions, comments, links, etc.) matters just as much as the content itself. Indeed, we must not forget the LinkedIn algorithm. Applying strategies to optimize the visibility of your content is crucial. One of the strategies is to create a community of ambassadors who are alerted when you publish in order to possibly react to your content. Indeed, the more people engage with your post (by liking, commenting or sharing) in a quick time, the more the LinkedIn algorithm will consider it to be qualitative content and publish it on a larger scale.


To differentiate yourself from the competition, investing in your digital presence and your brand has never been more important.

At 123 Next Generation , we help companies communicate about their brand image, particularly through digital and videos. We support you over the long term in a holistic way in the key subjects of your intergenerational communication & leadership, Linkedin videos and strategies, your talent management, your corporate culture, in particular for more visibility and attractiveness, performance and long-term retention, corporate responsibility.

We offer tailor-made consulting, communication and training services, dedicated to companies and their talents.

Want to know more ? Email us at welcome@123nextgeneration.com or give us a call on 022 552 22 40 and let’s discuss your needs.

We look forward to meeting you soon.

[1] https://marxcommunications.com/personal-branding-on-linkedin/

[2] https://blog.hootsuite.com/linkedin-for-business/

[3] https://www.slideshare.net/Marketing-Mojo/who-uses-linkedin-a-guide-to-the-demographics-of-the-leading-social-network-for-business